Let prosperity shine this Dhanteras!

As the diyas flicker and the air fills with the fragrance of festivities, Dhanteras arrives, marking the first day of the festival of lights- Diwali. Also known as Dhanatrayodashi, this day is devoted to worshipping the Hindu God of medicine, Lord Dhanvantri. Dhan refers to wealth, and Teras is the 13th day in a lunar fortnight. This day is considered highly auspicious and is also an ideal time for new beginnings. On Dhanteras, people across India celebrate by shopping for gold and silver as it’s believed to invite abundance and prosperity to the family and into their homes.
There is a beautiful rhythm to Dhanteras. It is the sparkle of gold, the laughter of loved ones, and the promise of a fresh start. We have been celebrating Dhanteras for generations by buying gold and silver, mainly traditional gold jewellery. They are not only used as adornments but are also viewed as investments, as they retain their value over time.
The best way to honour Goddess Lakshmi, the deity of wealth and prosperity, is by acquiring gold and silver, as it is considered pure, divine, and eternal. While gold coins are still the popular token of good fortune, silver coins or silver pooja items are purchased to keep in the prayer room and for gifting. It is a cherished tradition to give gold or silver coins to loved ones, children and even business partners as a way to share blessings and success. Nevertheless, it is the necklaces, bangles, chains and earrings that hold a dear place for the women buyers.
The clinking of bangles is music to any celebration. Traditionally, gold bangles have been a symbol of marital bliss and are considered a must-have for married women. From intricately designed gold bangles and kadas to modern, delicate bangles with enamel and diamonds, women are spoilt for choice. Which one are you getting for this Dhanteras?
When it comes to necklaces and chains, the collections are endless. A simple chain is often worn as daily wear, but it is the layered necklace, or a choker, that truly enhances the beauty of the traditional Indian ensemble. If you want to turn heads, then opt for a gemstone or diamond-studded necklace to make a lasting impact. Choose accordingly, befitting of your personality and spiritual beliefs.
Jhumkas or chandelier-style earrings are the perfect gift for your partner on Dhanteras. Nothing makes her happier than unwrapping a shiny sparkle from you. Keep this in mind when making your Dhanteras purchase. After all, these beautiful pieces could be passed on as heirlooms for future generations.
Why should you invest in gold and silver during Dhanteras?
Gold prices have increased steadily over time. Buying gold and silver jewellery and coins is a wise financial move. It protects your financial stability by acting as a buffer against economic fluctuations. Not only that, but both gold and silver are low-maintenance and are easily resold.
Dhanteras is not just a shopping festival; it is a celebration of good luck, peace, and new beginnings. When you light lamps and offer prayers, you invite health, wealth, and prosperity into your home. The glitter of gold and silver is symbolic of inviting divine blessings into our lives.
Here are some tips that you shouldn’t overlook while buying gold. Gold is available in various purity levels, such as 24K, 22K, etc. Choose if you want to buy it for daily use or as an investment. Prices may vary depending on whether a piece is machine-cut or handcrafted. So choose items that strike a balance between cost and quality. It is the simple designs that have higher resale value, but statement pieces are ideal for gifting. If you focus on investment, then the gold bar is perfect as it is pure and no making charges are involved. So decide wisely.
This Dhanteras, whatever gold or silver ornaments you choose, may your jewellery collection sparkle with prosperity and your home be filled with happiness and blessings. Happy Dhanteras!